Of the three apps it acquired from 2013 to 2015, that leaves MapMyFitness as the remaining app under UA’s purview. At the end of the year, Under Armour is also planning to discontinue Endomondo, another app in its connected fitness platform. In a deal that could be worth $345 million, the Baltimore-based apparel company is selling MyFitnessPal to private equity firm Francisco Partners. Several months after reports indicated Under Armour was seeking a buyer for the app MyFitnessPal, the company announced a sale on Friday morning.
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